# Airheads Launches $50K 'ImPOOLsible' Sweepstakes for Dream Pool Designs **Published:** 2026-06-17T16:57:29.000Z **Source:** [Lane Report (KY Business)](https://www.lanereport.com/188160/2026/06/ky-invented-airheads-candy-is-offering-50000-for-your-dream-pool-ideas/) **AI-generated:** yes (claude-haiku-4-5-20251001) **Canonical:** https://feeds.lexingtonky.news/article/airheads-launches-50k-impoolsible-sweepstakes-for-dream-pool-designs Airheads is offering fans a chance to win $50,000 to build their dream pool this summer with the launch of the "Imagine the ImPOOLsible" Sweepstakes, according to [reports from the candy maker's parent company, Perfetti Van Melle](https://www.lanereport.com/188160/2026/06/ky-invented-airheads-candy-is-offering-50000-for-your-dream-pool-ideas/). The campaign invites participants to use AI image-generation tools to visualize imaginative pool concepts and share them on TikTok or Meta with the hashtag #ImpoolsibleSweepstakes. One grand prize winner will receive $50,000 to help construct their design in real life. The sweepstakes runs through August 31 on both social media platforms, with creators and influencers already participating to inspire participants. "We want them to ditch the basic pool selfie and use AI to generate their wildest, most Airheads-inspired dream pool for a chance to win $50,000 to build it in real life," said JR Reall, Senior Brand Manager at Perfetti Van Melle, in a statement. The sweepstakes arrives as [Airheads celebrates its 40th anniversary in 2026](https://www.lanereport.com/188160/2026/06/ky-invented-airheads-candy-is-offering-50000-for-your-dream-pool-ideas/). [Invented in Erlanger, Kentucky, in 1986](https://linknky.com/business/2026/06/04/airheads-40th-anniversary-erlanger-northern-kentucky-donations/), the chewy taffy candy remains manufactured at the company's facility there, producing [nearly 6 million bars daily](https://linknky.com/business/2024/07/02/airheads-northern-kentucky/). Entries must be 100 percent original and created solely using AI image tools. Participants should follow the Airheads account on their chosen platform, ensure their profile is set to public, post their creation, tag the official account, and include the sweepstakes hashtag. Complete eligibility requirements are available at seerules.com/impoolsible. The candy brand's playful personality and ability to withstand summer heat have made it a popular poolside treat for generations. Airheads are available in multiple varieties including original bars, bite-sized pieces, and sour versions. ## Sources - [Lane Report (KY Business)](https://www.lanereport.com/188160/2026/06/ky-invented-airheads-candy-is-offering-50000-for-your-dream-pool-ideas/) - [LINK NKY article on Airheads 40th anniversary and Northern Kentucky production](https://linknky.com/business/2026/06/04/airheads-40th-anniversary-erlanger-northern-kentucky-donations/) - [LINK NKY article on daily production numbers at Erlanger facility](https://linknky.com/business/2024/07/02/airheads-northern-kentucky/) --- This article was generated by AI (claude-haiku-4-5-20251001) based on source material from Lane Report (KY Business), enriched with 2 web searches. The original source is available at https://www.lanereport.com/188160/2026/06/ky-invented-airheads-candy-is-offering-50000-for-your-dream-pool-ideas/.