Graceland Portable Buildings announced on June 11 the acquisition of ShedSync, a dealer technology platform designed to help independent portable building retailers compete in an increasingly digital marketplace.

The Cunningham-based manufacturer, which has operated for more than 20 years, said the move represents a significant investment in modernizing the dealer experience and providing independent dealers with advanced digital tools traditionally available only to larger organizations. The acquisition was reported by The Lane Report.

ShedSync provides dealers with automated inventory synchronization, AI-powered social media marketing, lead management tools, multi-location inventory capabilities, and fully branded dealer websites. The platform was purpose-built for the unique operational needs of portable building retailers and manufacturers.

"The portable building industry is undergoing rapid transformation," said Greg French, Chief Executive Officer of Graceland Portable Buildings. "Consumers increasingly expect online shopping experiences, real-time inventory visibility, digital communication, and immediate access to information. Our dealers need tools that allow them to compete and thrive in that environment."

Much of the portable building industry remains fragmented and underserved by purpose-built technology solutions, according to industry analysts. While many retail sectors have rapidly embraced e-commerce and digital marketing, the shed and portable building sector has lagged in technological adoption.

The ShedSync platform automates several critical dealer functions, including inventory synchronization directly from manufacturer systems, Facebook and Google Business Profile optimization, lead capture and tracking, and analytics tools specifically designed for portable building dealers. The platform also supports flexible pricing and financing display options, including rent-to-own programs.

French said the acquisition extends Graceland's NextGen Dealer Program, which focuses on helping dealers increase profitability, improve operational efficiency, and drive long-term growth. The company plans to further develop the platform and integrate additional capabilities that help dealers manage inventory, improve online visibility, and streamline customer engagement.

"For nearly twenty years, Graceland has invested heavily in supporting independent dealers," French said. "We believe technology should empower dealers, not replace them."

The acquisition follows a series of strategic investments by Graceland, including advanced manufacturing technology, expanded production capacity, an Epicor 3D configurator tool, and enhanced dealer support programs. Graceland Portable Buildings operates through a nationwide network of independent dealers and specializes in storage structures, portable buildings, and specialty outdoor products.