LEXINGTON, Ky. — More than 60% of single Americans view excessive spending as a warning sign in dating, according to a new survey reported by LEX 18 News. The study of 1,000 single Americans reveals that rising costs are fundamentally reshaping how people approach romantic relationships and first dates.

Half of respondents said they prefer low-cost date ideas, signaling a broader cultural shift away from expensive outings meant to impress. The findings underscore how inflation has disproportionately affected dating experiences, with restaurant meals and special events outpacing general inflation rates.

Erik Stomp, co-founder of DealSeek, said singles are adapting to economic pressures by embracing "lower-cost experiences that reward financial honesty over flashy spending." Rather than abandoning dating altogether, Americans are choosing alternatives that align with their financial realities.

The trend reflects what some have termed "dateflation" — the impact of inflation on romance and relationships. Stomp noted that inflation has reshaped nearly every aspect of daily life, now extending to how people court potential partners.

"Our findings show that frugality has become a green flag and that bragging about money is the biggest red flag in modern dating," Stomp said.

The shift suggests changing priorities among single Americans. Rather than equating expensive dates with relationship potential, a growing number of singles value financial responsibility and transparency. The data indicates younger generations in particular place high importance on financial openness in relationships.

The survey findings come as Americans nationwide continue grappling with elevated costs for dining and entertainment. Dating experts suggest the trend may lead to more creative, meaningful courtship strategies that focus on connection rather than expenditure.