Mother's Day spending is projected to reach a record $38 billion this year, according to data from the National Retail Federation and Prosper Insights and Analytics, translating into significant opportunities for Kentucky businesses across the retail, hospitality and entertainment sectors.

The 2026 total surpasses last year's $34.1 billion and the previous record of $35.7 billion set in 2023, with consumers expected to spend an average of $284.25 per person. The spending surge underscores the holiday's importance as a key retail event that drives dollars through local communities.

"Mother's Day is more than a holiday — it's a moment that brings families together and drives meaningful support for businesses across Kentucky," said Tod Griffin, president of the Kentucky Retail Federation. "From florists and retailers to restaurants and service providers, this is an important time for businesses in communities of every size."

According to the survey of 7,877 U.S. adults, 84% plan to celebrate Mother's Day. More than half will shop for their mother or stepmother, followed by a spouse at 22% and a daughter at 13%. The shopping patterns reflect a diverse retail landscape, with consumers planning to purchase across multiple channels.

Online and department stores tie as the top shopping destinations at 33% each, followed by specialty retailers at 29% and discount stores at 26%. This distributed spending pattern is particularly significant for Kentucky's retail ecosystem, where dollars flow through local businesses rather than concentrating in single venues.

"In Kentucky, that spending doesn't happen in just one place," Griffin said. "Families may shop online for convenience, but they're also visiting local stores, ordering from nearby florists, and dining in their communities. That mix of spending is what keeps dollars circulating locally and supports jobs across the Commonwealth."

Traditional gifts remain popular, with jewelry leading all categories at $7.5 billion, followed by special outings at $6.4 billion and electronics at $4.4 billion — marking the first time electronics spending has exceeded $4 billion for the holiday. Flowers are projected to reach $3.2 billion, while greeting cards will total $1.3 billion.

Experiential gifts are gaining momentum, with 63% of consumers planning outings such as brunch or dinner, and a record one-third opting for experiences like concerts or sporting events. These activities directly benefit restaurants and entertainment venues across Kentucky.

Consumer behavior reveals a shift toward meaningful gifting, with 46% prioritizing unique gifts and 39% focused on creating special memories over conventional presents. This emphasis on personalization benefits local businesses capable of offering customized products and thoughtful service.

"That focus on thoughtful, meaningful gifts plays directly into the strengths of Kentucky businesses," Griffin said. "Whether it's a locally sourced product, a shared meal, or a personal experience, these purchases help create lasting memories while supporting the communities we call home."