LEXINGTON, Ky. — The University of Kentucky has hired Jason "J" Batt as its next athletics director, the university announced. According to WUKY 91.3 FM, Batt arrives in Lexington following one year in a similar role at Michigan State University and two years at Georgia Tech.

In his new position, Batt will oversee UK athletics while also serving as CEO of Champions Blue LLC. The appointment marks a significant leadership change for Kentucky's athletic program, which competes in the Southeastern Conference.

Batt's hiring comes as the university seeks to strengthen its athletic operations and facilities management. His experience in leadership roles at major college athletic programs—both Michigan State and Georgia Tech are prominent NCAA Division I institutions—positions him to guide the Wildcats' continued competitive pursuits across multiple sports.

Champions Blue LLC, the company for which Batt will serve as CEO, operates in partnership with the university's athletic department. The dual appointment signals UK's commitment to modernizing athletic administration and business operations.

Details about Batt's contract terms, specific responsibilities, and the timeline for his transition to Lexington were not immediately available. His hiring comes at a time when college athletics continues to navigate significant changes in conference realignment, Name, Image and Likeness (NIL) regulations, and student-athlete compensation.